Those who study and master their respective market are destined to conquer and prosper in whatever market they are targeting. Sole traders and small business startups should do proper research before embarking on committing to their business. One simple mistake that small business operators make is that they put more emphasis on the technology or the technique of the business and thereby totally forget that it’s always about their customers. A big chunk of the market research is knowing and understanding your ideal or near ideal customers. Strive to find who they are, where they are and what…