Ozy Web Design - Designing & Building Quality Business Websites

Search Engine Optimization

Increase Your Sites Authority with Search Engine Optimised Pages

Article marketing has many benefits to your business, which may include establishing yourself as an expert, or as a means of getting more leads. It can also be used to improve search engine ranking.

Search Engine Optimisation

Search engine optimisation is the process of improving the visibility of a website or a web page in search engines.  It also involves:

  • Promoting a Site or a page.
  • Increasing the number of backlinks, or inbound links, to your site.
  • Selecting and working with quality back-links rather than just any link.
  • Take into consideration not to “spam your own site”.

Optimizing a Website

In a nutshell optimizing a website involves these top attributes:

  • Editing its content, the HTML code and other associated coding.
  • Proper use of keywords.
  • Using main keyword categories with the header tags.
  • Inclusion of “like keywords”  in the document.
  • Paying attention to links and entries in the document footer.
  • And other page optimization.

What's It All About?

SEO professionals consider many things to make it work correctly and be effective:

  • How do search engines work.
  • What do people search for on search engines.
  • The actual search terms typed into search engines.
  • Which search engines are preferred by their targeted audience.

The art of SEO is quite involved in one hand and yet straight forward science that requires careful planning and execution. It is always changing, and the big search engines have a big say on how the show runs.

Search Engine Optimised Web Pages

We will try to explain how ranking in search engines work and what we can do to rank on first page or near there. After that I will list the basic costs involved to establish new Search Engine Optimised Pages.

SEO For this example, we’ll take the Mowing Industry and more specifically the landscaping sector to portray the information as clearly as possible.

We know that the landscaping industry is a competitive one, but one that can be very lucrative. There are lots of big franchises trying to rank on the first page for this industry.

But, first, we’ll need to know how individual pages rank in search engines.

Let’s say I purchased a house and that I want my front yard to be fixed and looked after. I need landscaping to be done on my front yard. So, in an era where a computer or a mobile device is at hand allows me to search for landscapers in my area with my favourite search engine. Every person in each suburb will get a different and specific search results from the search engine for terms like “Landscaping Services”.

Google will give me the most relevant pages related with the highest ranking and highest quality page for this phrase for someone located in Mulgrave relevant to Mulgrave.

Based on this information, we create a page specific to Mulgrave and Landscaping Services in that area. Our page will tell the search engine exactly what we do and what services or products we have for that area.

Google, Yahoo and Bing use different ways to adjust who gets to be shown on 1st page. Every page has key phrases that it tries to match the user search phrases too.

Google, Yahoo and Bing use different Search Criteria

Every page has key-phrases that it tries to match the user search phrases to.

So, the following is what we need to do to rank in Google for people living in a particular suburb (e.g. Mulgrave).

The page must have the following or similar key phrases in its content:

  • Landscaping,
  • Landscaping Services,
  • Landscaping Mulgrave,
  • Mulgrave Landscaping Services,
  • Mulgrave Landscapers etc.

You see, there is a lot of work. Not as easy as one would think. It’s a technology, and it’s called SEO (Search Engine Optimisation).

We do the research and find the best search terms for that local area.

We put in images (photos), prices, Lots of text and make it look attractive and fresh. These pages are similar to a home page and are as powerful, but more specific to the key-phrase in question. Above all, these pages need to provide real value to your visitor.

Expected Results & Guarantee

Does it increase your site’s overall ranking? Yes, SEO if done correctly and legitimately will increase your site’s overall ranking with time (perhaps as early as a few weeks to 6 months). SEO is a long term strategy and requires constant effort.  So in time, you will note that your site pages along with the rest of the site increase in ranking power.

We must indicate here that there is no guarantee for this kind of work on the internet. As a matter of fact, there is no guarantee your site will appear in any search engine or on their top pages. This is a disclaimer notice, and we truly believe that SEO can also do damage to your website’s ranking on search engines.

However, with hard work and honesty, and if we create high quality pages that are unique and have real value to your visitors then these pages will be noticed and there is no reason why they should not rank well. Of course, there’s also other players who are also doing similar work on their websites in your industry. So, you’re not alone in applying search engine optimisation on your web pages. You have competitors, and you’ve got to be investing a little more than your competitors to be better.

There are many factors that need to be tackled and handled to have a page ranking on the first page for that main keyword you’re targeting. For example: high competition requires more backlinks, more pages, more quality content and so forth.

Basic Costs for this kind of SEO Work

There really are no basic costs for SEO. Each company has their own price for this kind of work. If you get a quote from 10 search engine optimisation companies, then you’ll get 10 different price quotes. Some offer miracles and some offer real effort.

Ozy Web Design has a policy of telling exactly how SEO works and how much it will cost for each job.

Tips For Businesses who wants to stay in businesses.

If you plan on staying in your industry for a long time (many years) then it is best to do this on a regular basis.

Major search engines and others like to see fresh content on your website. Websites with fresh content tend to be indexed higher in search results. This gives a signal to the search engine that indeed your site is fresh and provides high quality value to the visitor.

We recommend a business has a means where new pages or information is shared on their sites on a daily basic or at-least few articles per week or, a minimum of one article per month.

Your investment is part of your ongoing business advertising. Any amount of information shared with the world is sure to bring in more business. People like to read high quality information. Just take a look at your letterbox advertisers. They are constantly telling you about their products. Well, this is exactly what we are doing, but in a different way. The organic way. Search engine optimisation is about ranking and be seen on organic search results near or on page one.

Call us to discuss how we can improve your Search Engine Optimisation and increase the quality of your site.

Get in touch with us today.

We’ll get your business to the next level and beyond.