A lot of factors need to be considered when talking about website traffic. Where can we begin?
In this article we will jump into the meaning and value of website traffic for your business website.
Just remember this when talking about traffic:
It is obvious, but I really should ask none-the-less:
Do you want to make money from your site? Want to know how to sell more products or services?
Lots of Traffic
The more people who see your services and products the more sales you’ll make. It is as simple as that and there is an approximate formula to estimate it.
On average a good product or a service will sell to one in every 50 visitors. The internet is the traffic, hence you will need to get some your way.
Growing Your Business with Traffic
The traffic on the internet is the one thing that makes your internet part of your business tick. I could go on to say that most small businesses are found through the web. If you don’t have a business presence on the web then you’re simply leaving yourself out in the cold.
You need a website and that website needs lots of traffic full-stop.
Friend, you know, having just a website is not going to do much for your business. In the past, before the era of the internet, businesses had a department called “The Marketing Department”. It is presumed we are in a new age of technology, but in reality the same old marketing department has changed the way it works. It’s got a new tool to utilise to do its marketing and that is called “Internet Marketing”.
Just yesterday, before the internet, everything was the internet without the wifi, data and adsl connections, however, a technology that was a lot slower (like newspapers, magazines, tv commercial ads, radio commercial ads, snail mail, pamphlets and so on). Today the same principles of marketing are still with us and are marketed to the same people, but it is done at a much much faster pace and scale.
So, today just as well as yesterday we need to market our business and sell as much of our products or services as “ferociously” as possible.
Expose Your Products
The internet offers a lot more exposure for your products and services. However, there is a problem. Just as yesterday, nothing is for free to do. You need to invest, and invest wisely. You can’t just spend your money here and there and expect to make sales. It doesn’t work that way. A good product and your ads will sell to 1 in every 50 visitors.
Sales and Marketing on the web is a strategy game. You need to go market to where the traffic is. You need to be selective when targeting traffic. Not any sort of traffic will do. It has to be targeted traffic. Get your ads in front of your prospects, prospects who are looking for or ready to buy the types of products & services you’re offering.
The Magic of Your Ads
The magic happens when your ad is relevant and appeals to your select audience. The magic becomes more enhanced when your ad transforms and puts a spell to force your viewers to take action by following the links within the ads.
The art of creating a magic ad is always to measure your ads and determine by statistics of which ads perform the best and thereby further working on ads that work and avoiding spending money on those that don’t perform.
Experiment and check what works best for your business and ads. When something works great then open the valves to let more traffic in.
Advertise or work in any one of these areas on the web should bring you more returns on your investment:
- Social Media
- Guest Blogging
- Press Releases
- Solo Ads
- Email Marketing
- Webinars and Seminars
- Video Marketing
- Skype and Google Groups
- Social Directories
- And so forth.
Obviously there are other areas of generating traffic to your website, like SEO, on-page optimisation etc. However, this article covers a subset of website traffic generation. Traffic generation is an industry in itself and covers a vast area of techniques and tactics. The concept of traffic generation is not new and has been around since the dawn of marketing.
An article brought to you by OzyWebDesign.com.au.