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The Importance of a Domain Name in Business


Domain Names are very important

In this article I will outline the importance of a Domain Name for businesses new and old and how valuable it is that you start with a good and unique name that is most relevant to the market you’re in.

What is a domain name?

Domain name is the term used to indicate the home page of a website. For example the domain name of this website is : OzyWebDesign.com.au.

Each and every domain name needs to be purchased through a Domain Registrar. There many registrar’s here in Australia and as well as in other countries. Domain name prices vary from registrar to registrar. No 2 registrars give the same price. THe most common domain names for businesses in Australia are the domains that end with “.com.au” and “.com”. The cost for new registrations are about the same. If you had to go through an agency to register your domain name then expect an additional fee.

Why is it so important that you buy the right domain name?

The internet landscape is big. New businesses come into play every day and new domains are registered as a result. It is important that new businesses take their time to pick the right domain name for their businesses.

Domain Name Extension: .com.au and .com

The most common domain name extension to use for business in Australia is the .com.au followed by the .com. These are for commercial use and I would not use any other extension to register a domain name for a business, no matter how slick it looks or reads.

Usually, a good domain name is unique and short apple, Microsoft, Google, Facebook etc are all great names. Some businesses opt-in to include a keyword that represents their niche or market. For example, we’ve worked with many driving school businesses and it is correct to include the main keyword in the domain name part. If one does a google search for driving school Melbourne you will find that most of the page one websites appear to have a “drivingschool” keyword in their domain name.

Don’t underestimate the strength of a good domain name!

New business owners haven’t a clue as to the value of a domain name. If you’ve looked after your website as good as you’ve looked after your business then the value of your domain name also increases in value and strength.

Search Engines

Because of the way our society uses and depends on search engines we have grown to accept them as our first point of contact if we need to find something on the web. Most of us are unable to memorise all the websites we like so we take the easy path and go search for them on Google.com, Yahoo.com or Bing.com or any other search engine for that matter.

Invest in Good Domain Name

The point here is that the domain name and your website is part of your investment of your business. It has value and frankly most business owners have no concept of how valuable it is. Some very valuable domains can fetch big dollars on the domain resale market place.

Research Your Domain Name

So, when you start a business of any kind make sure you do your homework and grab the best possible domain name for that business. When it comes to making money on the web through your website there is nothing that beats a website that comes up on the top of the first page of a search engine.

New versus old domain name

Your website is valuable and your domain is even more valuable as time goes on. You can rebuild a website on another domain name but it will lack the authority to rank where your old one has been. Building authority is another form of working on the SEO (Search Engine Optimisation) of your website.