Mar 29, 2024 | Selling, Technology, Website Design
Increase the Effectiveness of Your Business: Why a Website Is Your Most Effective Platform for Growing Your Business
In today’s digital age, it is vital to have a strong online presence for the success of any business. Among the numerous digital tools available, a website stands out as a crucial tool for both entrepreneurs and established enterprises. A well-designed website can help your business grow by enhancing credibility and expanding reach. We’ll explore why having a web presence is crucial for boosting your company’s credibility in the current marketplace.
The establishment of credibility holds significant importance.
Your website is like your shop on the internet. Like a physical store needs to be well-maintained and visually appealing, your website should exude professionalism and credibility. Potential customers frequently evaluate a business based on its online presence, and a well-designed website can instil trust and confidence in your brand.
By displaying your products, services, and testimonials on your website, you demonstrate your expertise and reliability. A website that has been meticulously designed and characterised by clear navigation and engaging content conveys to visitors that you are serious about your enterprise and dedicated to delivering value to your clients.
Increase your reach.
Gone are the days when businesses were confined to their local towns and cities. If you have a website, you can reach people all over the world, all the time. Regardless of whether you are a small local business or a multinational company, a website that is optimised effectively enables you to expand your reach beyond geographical boundaries and tap into untapped markets.
It is easier for potential customers to find you online if you improve your website’s visibility on search engine results pages. Furthermore, integrating social media buttons and sharing capabilities on your website lets visitors spread the word about your business, further extending your reach online.
Get more people to convert.
A well-designed website is a powerful tool for converting visitors into customers. By using calls-to-action (CTAs), user-friendly forms, and persuasive copywriting, you can guide visitors through the sales funnel and encourage them to take desired actions, such as making a purchase, signing up for a newsletter, or getting a quote.
Furthermore, analytics tools allow you to track user behaviour on your website and gain insights into what resonates with your audience. Analysing indicators like bounce rate, conversion rate, and user interaction can help you fine-tune your online strategy and keep it performing better to get more leads over time.
Showcase Your Brand.
Your website is more than just a digital brochure. It’s a way to show who you are and what you can offer your potential marketplace. Consistency in branding elements and engaging content can help you convey the unique value proposition of your business.
Every aspect of your website should reflect your brand’s essence and resonate with your target audience, from the color scheme and typography to the tone of voice and imagery. Every aspect should reflect your brand’s essence and resonate with your target audience. You can leave a lasting impression on visitors by providing a memorable and cohesive brand experience.
You should adapt to changing trends.
Consumer behaviour and expectations are constantly shaped by new tech and trends in the online marketplace. Having a dynamic website lets you keep up with the times and stay ahead of the game. Implementing responsive design to ensure seamless browsing across devices, or bringing in new technologies like chatbots or virtual reality, can make your website a great place.
By staying ahead of trends, you can keep your business competitive in the digital marketplace.
Ultimately, a website is not just a digital asset—it’s a strategic investment that can elevate your business and propel it towards success. Your website can help you become more popular, reach more people, show off your brand, get more people to buy something, and keep up with the latest trends.
Nov 29, 2015 | Backlinking Tips, On Page SEO, Search Engine Optimisation Tips
If you’ve been told that you need backlinks to your site in order to rank it higher on search engines then you was told only half the story.
My friend, the truth is that improper backlinks can destroy your sites competitiveness on search engine listings. If your site depends on organic traffic from search engines then read on.
Link Relevancy
Creating backlinks is an art in the SEO world of website marketing. Employing search engine optimisation tactics for a website is vital but there are pot holes one needs to avoid in order to make quick ground. SEO is like a double edged razor and it can cut both ways. If it’s not employed correctly then instead of building an empire it can destroy it slowly.
High Risk Irrelevant Back-linking
So, don’t risk building irrelevant backlinks that can hurt your site. Irrelevant backlink can work against your sites authority and ranking.
If you need to create a backlink to a webpage then ask the question that will eliminate whether your backlink should be applied.
Does the page with the link have any relevancy to the page it is linking to?
For example:
If you have a page about tennis shoes then you need to find pages that talk about shoes and tennis together on that page in order to create a backlink.
It would be highly irrelevant if you had a ink on page about weight-loss that links to your page about tennis shoes. This would be an irrelevant linkage and can harm your sites ranking. Some search engines could classify such links as spam links and can put a red flag against the outgoing link.
Dangerous Back-links
Irrelevant backlinks can be dangerous and tends to put up a red flag. These classifications are mostly employed by search engine algorithms and are automatically added to a database without human intervention.
So, be warned! Try not to create backlinks to your site from irrelevant pages and websites. You get the message? The rest is history otherwise!
Oct 27, 2015 | Backlinking Tips, Business Startup, On Page SEO, Professional Business Websites, Search Engine Optimisation Tips, Websites
Domain Names are very important
In this article I will outline the importance of a Domain Name for businesses new and old and how valuable it is that you start with a good and unique name that is most relevant to the market you’re in.
What is a domain name?
Domain name is the term used to indicate the home page of a website. For example the domain name of this website is : OzyWebDesign.com.au.
Each and every domain name needs to be purchased through a Domain Registrar. There many registrar’s here in Australia and as well as in other countries. Domain name prices vary from registrar to registrar. No 2 registrars give the same price. THe most common domain names for businesses in Australia are the domains that end with “.com.au” and “.com”. The cost for new registrations are about the same. If you had to go through an agency to register your domain name then expect an additional fee.
Why is it so important that you buy the right domain name?
The internet landscape is big. New businesses come into play every day and new domains are registered as a result. It is important that new businesses take their time to pick the right domain name for their businesses.
Domain Name Extension: .com.au and .com
The most common domain name extension to use for business in Australia is the .com.au followed by the .com. These are for commercial use and I would not use any other extension to register a domain name for a business, no matter how slick it looks or reads.
Usually, a good domain name is unique and short apple, Microsoft, Google, Facebook etc are all great names. Some businesses opt-in to include a keyword that represents their niche or market. For example, we’ve worked with many driving school businesses and it is correct to include the main keyword in the domain name part. If one does a google search for driving school Melbourne you will find that most of the page one websites appear to have a “drivingschool” keyword in their domain name.
Don’t underestimate the strength of a good domain name!
New business owners haven’t a clue as to the value of a domain name. If you’ve looked after your website as good as you’ve looked after your business then the value of your domain name also increases in value and strength.
Search Engines
Because of the way our society uses and depends on search engines we have grown to accept them as our first point of contact if we need to find something on the web. Most of us are unable to memorise all the websites we like so we take the easy path and go search for them on Google.com, Yahoo.com or Bing.com or any other search engine for that matter.
Invest in Good Domain Name
The point here is that the domain name and your website is part of your investment of your business. It has value and frankly most business owners have no concept of how valuable it is. Some very valuable domains can fetch big dollars on the domain resale market place.
Research Your Domain Name
So, when you start a business of any kind make sure you do your homework and grab the best possible domain name for that business. When it comes to making money on the web through your website there is nothing that beats a website that comes up on the top of the first page of a search engine.
New versus old domain name
Your website is valuable and your domain is even more valuable as time goes on. You can rebuild a website on another domain name but it will lack the authority to rank where your old one has been. Building authority is another form of working on the SEO (Search Engine Optimisation) of your website.
Jun 19, 2015 | Backlinking Tips, Getting Traffic, On Page SEO, Professional Business Websites, Search Engine Optimisation Tips
SEO stands for Search Engine Optimisation.
Like a lot of things in the business world it really has very little meaning for the majority of the people. Most business owners wouldn’t have a clue what these words mean. On face value, it is a cryptic word that has no logical meaning.
It’s an industry tech term used by web marketing technical junkies to create hype. This is then picked up by smart businesses that can exploit this new found hype and create a market through the use of fear to attract gullible businesses into parting cash for services that really is not a big deal. I will explain below what you can do to make this work for you without spending more than what the job requires.
To understand this first you need to understand what is “Optimisation”… Go Google it – click here. (opens in new tab/window)
What to employ in SEO?
Anyway, let’s have a look at what you can do by employing sensible website features that will have your website or more precisely the webpage rank in the top 100 on a major search engine like Google.com.
A lot of things on the internet are truly coined up by those who have an in-depth knowledge of the technology. Search engine optimisation is one such term and, it is a set of techniques that are used to help your site do better than the competition on search results pages of a search engine.
The Philosophy behind the Search Engines?
Why are they around? Who benefits from their presence?
Firstly, everyone who is in playing the game will benefit and the rewards are high. If you don’t play the game you won’t have any cake.
The search engines, the businesses that have listings on there and the people who are engaged in searching on the search engines are part of this game. Look at it this way. See it as a pyramid. On the top of the pyramid sits the Search Engines (the all seeing eye?), in the section just below them sits the businesses (the few who run the show), and on the bottom section sits the people (who supplies the electricity to keep the Christmas tree lit).
Now turn the pyramid upside down to give the power over to the people because the ultimate power is with the people. Humanity has been duped ever since this analogous pyramid has entered the fabric of life. Well, it is time that we take the control back.
Search Engines are Artificially Intelligent but not Artificial Intelligence!
Any how, Search engines for example Google, Yahoo, Bing, Yandex and others are just like humans and evolve. They evolve in a different way as new information comes they use it to adjust themselves to delivering better results.
It is sufficient to say that search engines are products of human development. Humans work constantly with the algorithms and refine them to do execute much more efficiently at indexing and serving that information. You could say search engines are artificially intelligent and do exactly what they are programmed to do by their human masters.
Search Engine companies and their owners are constantly working and evolving to be the best and they strive to stay in the market to give a better service than their closest competitor. They strive to serve their customers (users – you, me , Tarzan and Jane) instantly with valid, correct and of high quality information.
Imagine for a moment and see what you would do if the quality of these search engines were crap – you would look for another search engine that is better. This is the main reason why Google tops the charts with the best search engine and every business uses its requirements to carry out search engine optimisation.
How does SEO help you and your website rank?
You must understand and experiment and find out how the search engine algorithm works. You have to know what Google, Yahoo, Bing and others want on web-pages.
There are certain elements that are very crucial that must be present on your webpage in order for it to be selected and listed on the search results page. It has been presented that there are more than 200 attributes that the search engines use to rank pages. It would be a big task trying to implement these requirements on any one web-page, however, I can assure you that just implementing a dozen or so of these requirements will help you rank better on search engines.
What attributes are required for good SEO?
This basic information to rank is out there on the web and is presented over and over so many times.
Here is a simple list but one with extremely high value if you know how to implement them.
- The title of the page,
- website design and code,
- the heading within the page,
- the url,
- the physical location of the website,
- the length of the page,
- the use of HTML tags within the page,
- the content and topic of the page,
- the keyword relevance of the incoming links,
- the links that are outgoing,
- the relationship of the other Web-Pages,
- the meta data like the description,
- keywords and the title of the page,
- graphical images and videos on the page,
- the number of links coming to the page,
- cross-linking of pages within the ,
- Website hosting properties ad so forth.
There you have it, the basics and the most crucial SEO attributes. These are basically what you need as a minimum for a good SEO. However, there are some things that will also destroy any chance of ranking and these are over-optimising a page and back links.
Trained and knowledgeable SEO Experts know all this and will develop pages to work on Search Engines without getting penalised. They know what to put out and what to avoid. In most cases the reader will not be aware that such attributes have been applied to a page.
<strong>High Quality Web-pages and organic traffic</strong>
The aim of SEO is to serve an optimised page without compromising the quality of the page. It has to be made in such a manner to make it look and feel all natural. The word natural comes into play here and as such that any person referred from a search engine is called organic traffic.
In our opinion there is really nothing organic about anything that is on a search engine. Search results are tempered and run according to algorithms that are set according to their own liking. It has been tempered with and most businesses who play the game work their butts off to make sure they rank on the search engines. These businesses employ SEO agencies to optimise their websites for the piece of the Grand cake. There you have it, the truth about what SEO is and is not. SEO is nothing but manipulated listings of someone’s data with website links and URLs.
Why the need to play this SEO game?
It’s business and nothing less. Take Google for example, they serve a listing that closely matches your search criteria. Why would Google do this? Not because they love you. They have another agenda, and it is to generate revenue. If you look carefully at web pages, the internet has a see of advertising. This advertising has to be done in a way without looking obvious. Google does it very nicely without looking artificial. They experiment and work in providing natural listing along with competing ads. Frankly, I can’t stand those kinds of pages, you have to keep the content user friendly as much as possible in order to get people coming back.
You’re in the business of marketing your products and services but having it done in a way so that your site or page is ranking quite well on search engines and you have to do this optimisation without compromising your page content and quality.
We SEO experts work backwards by understanding how all this works and how to implement it. We study your market and find what your biggest search terms are. Say, for example you have a painting business. We do our research and find out how people would find you. In other words, what search criteria would be used to find your search engine listing? This is what the SEO expert studies and knows. They create web-pages that serve those search terms.
Is that all there is to SEO? Is SEO easy to implement?
No and no. SEO is a big job. It constantly changes and you need to work constantly in order to stay in the game. It is not an overnight success and sometimes can take anywhere from 1 month to 12 months to see your site being listed on the first page for competitive terms. This document is not about teaching you everything about SEO but it does show you what you need to do in order to continue staying competitive on the web.
Search Engine Optimisation Melbourne
May 31, 2015 | Website Design
PLR – What are these things? PLR – Private Label Rights.
You might have come across a lot an acronym PLR all over the web. PLR simply stands for Private Label Rights and are information products on a topic and sold with full rights to the buyer. The buyer can then do just about anything with that PLR product.
There are many advantages to acquiring and using such products in your business. One of the main rights as the new owner is that you can break this information content and use it in or within sections of your own products. There are many uses one can use these information products whether to enhance or fill a gap in the product or service.
Here are some of the main uses that anyone can take a PLR and directly use it in their own way. You must understand that when a PLR is sold it is usually sold to many different buyers over time. So, in time the use of the same PLR information products by others will grow.
It is very important that when you have purchased a copy of a PLR product then you must make sure that you do not duplicate this content within your own products. In the business world staying unique is the way to being on top or a leader in your field. So, it stands to reason that you either rewrite the content or present it in another way to avoid being labelled as a copy.
When you have expanded some effort into assimilating the PLR into your own product then you can use this in many ways and in different places to gain advantage in your business:
- Create a blog page.
- Website Content.
- Marketing material.
- Information in your own Products.
- Use it as a Teaching Material.
- A Free gift on your website.
- Use in your sales page.
- Sell it under a different name.
- Part of a study course.
- Add it to Wiki Pages on your site.
- Convert it into another language.
- Create an EBook.
- Include it in a membership site.
- Use it in creating a new website.
Each of these uses are very real and as a matter of fact, I must confess this page was used to illustrate such use to reach the reader how it’s really done.
All of the information on this page is unique and rewritten in my own words but I was inspired with a PLR product or the subject of PLR. All I grabbed from that information product was the main points and added my own knowledge and experience.
This article has taken me 20 minutes to write on Microsoft Word together with any spelling corrections. The power of PLR works and I recommend you grab what is relevant to your business to save time. If you want to know how to grab some PLR products to use it in your own website or product then head over to any of these sites for more information.
Simply google it “PLR Products”.
